Trade Promotion Planning

Optimize promotions. Improve returns.

Turn trade investments into measurable growth. Sunstice Trade Promotion Planning helps organizations design, evaluate, and optimize promotional investments across customers and channels while protecting profitability within the Sunstice platform for Revenue Growth Management.

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TRUSTED BY INDUSTRY LEADERS
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Why organizations trust Sunstice

30+
years of expertise
650+
clients
70%
10+ year clients
4.8/5
Gartner Peer Insights
Promotions that create value.

Better category decisions. Stronger financial outcomes.

Invest where growth is real

Evaluate incrementality before execution and focus trade spend where it creates measurable commercial and financial impact.

Better control. Faster decisions.

Sales, Marketing, and Finance work from one planning framework, one set of assumptions, and one view of performance.

SUNSTICE STRUCTURED AGILITY®

Structured Agility™ Capability Pillars Activated

Sunstice Structured Agility™ capability pillars define what planning and RGM must enable when uncertainty is permanent.

Explore Sunstice Structured Agility®

Sunstice Structured Agility™ capability pillars define what planning and RGM must enable when uncertainty is permanent.

Explore Sunstice Structured Agility®
Key Features

The features that drive results

PROMOTIONAL INVESTMENT
Promotion Planning

Build promotional calendars and investment plans.

TRUE GROWTH
Incrementality Analysis

Separate true growth from subsidized volume.

PROMOTION SIMULATION
Scenario Evaluation

Compare mechanics, timing, and investment alternatives.

FINANCIAL IMPACT
Profitability Assessment

Measure the financial impact of promotions before approval.

CONTINUOUS IMPROVEMENT
Post-Event Learning

Measure the financial impact of promotions before approval.

Impacts

Impact you can measure with Sunstice Trade Promotion Planning

Improved trade spend effectiveness
Better promotional profitability
Faster planning and review cycles
Stronger commercial alignment
Sunstice Integration
Integration

One flow. From data to action.

Connect your Supply Chain ecosystem effortlessly with secure APIs and ready-to-use connectors. 

  • ERPs – SAP S/4HANA, Oracle, NetSuite, Microsoft Dynamics 365, JDE, Infor, Sage
  • CRMs – Salesforce, Microsoft Dynamics 365, ServiceNow, HubSpot CRM, SugarCRM, Zoho CRM, SAP C4C, Oracle CX Cloud
  • PLMs – SAP PLM, Propel PLM, Enovia, Team Center
  • MES – SAP ME/MI, Apriso
  • Data & BI – Azure Data Lake, Databricks, Tableau, Power BI, Snowflake, Amazon Redshift, Google BigQuery 
  • REST/JSON APIs
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EXPLORE SOLUTIONS

Explore Revenue Growth Management

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Assortment Planning

The right products in the right places.

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Category Financial Planning

Align category ambition with financial performance.

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Pricing Strategy

Price with confidence. Protect margin.

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