Use Case

Ultra-Fresh Demand Forecasting & Replenishment

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The Planning Challenge

Eat Happy Group develops and operates fresh Asian-style convenience food brands in supermarkets across Europe. Through in-store counters and refrigerated displays, the company produces and distributes ready-to-eat sushi, snacks, and desserts in close partnership with major retail chains.

Ultra-fresh food supply chains operate under extreme constraints.

Products have a 24–48 hour shelf life, while demand changes daily depending on weather, location, and store traffic. Even small forecasting errors immediately translate into lost sales or food waste.

As Eat Happy expanded across thousands of supermarkets, planning became the key lever to sustain both growth and freshness.

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Results at a Glance

• +2% shop revenue increase (Germany)
• +7% chiller sales increase (Germany)
• Improved store-level demand visibility
• Scalable expansion across new locations

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The Operational Environment

Eat Happy operates a large ultra-fresh network across Europe:

• 4,500 store locations
• 180+ products
• Daily chilled replenishment cycles

At this scale, planning decisions directly impact both sales performance and food waste levels.

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The Transformation

Eat Happy partnered with Sunstice to improve how demand forecasting, production planning, and replenishment decisions are coordinated.

This enabled faster reaction to demand variability while maintaining operational control across thousands of locations.

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Customer Perspective

“In ultra-fresh food, mistakes show immediately. With Sunstice Demand Planning and DRP solutions, we turned operational pressure into a competitive advantage.”

Sarah Schulte-Bachem
Head of Operations, Eat Happy

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Structured Agility™ in Action

Eat Happy’s transformation illustrates Structured Agility™, Sunstice’s operating framework for planning in a world of permanent uncertainty.

By coordinating demand forecasting, production planning, and replenishment decisions, Eat Happy can continuously adapt to demand volatility while maintaining operational stability across thousands of locations.

Planning becomes a key lever to support both growth and operational performance.