S&OP Flavour Day 2026

In an increasingly unpredictable business environment, effective Sales & Operations Planning (S&OP) is essential to helping organisations navigate uncertainty, align business priorities, and make better decisions. As market dynamics evolve and supply chains face growing complexity, companies need planning processes that connect strategy with execution and enable them to adapt with confidence.

S&OP Flavour Day 2026 brings together supply chain professionals, industry leaders, and technology experts for a day of insights, practical experiences, and discussions on the future of integrated business planning. Organised by Supply Chain Media, the sixth edition of this annual event will explore the latest developments in S&OP through expert keynotes, real-world transformation stories, live software demonstrations, and interactive roundtable sessions.

At Sunstice, we believe that effective planning goes beyond processes and technology. Together with our Benelux partner, McCoy & Partners, we're excited to join S&OP Flavour Day 2026 to share practical perspectives on how organisations can move towards more connected, collaborative, and autonomous planning.

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Join our session: From manual to AI-driven: Bringing sales & demand planning together

Much of today's demand planning still relies on manual effort, from consolidating inputs and aligning sales and supply chain perspectives to reconciling demand signals with market reality.

In this joint session, Sunstice and McCoy & Partners will demonstrate live what the journey towards autonomous and collaborative planning looks like. Discover how Sunstice Demand Planning enables sales and supply chain teams to align demand signals with market reality, how Sunstice Helios™ helps planners understand the factors driving the numbers, and how both teams can work together around one shared demand plan for S&OP.

The result? Planners stay in control while shifting their time and attention away from manual tasks towards the decisions that truly matter.

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Meet our speakers:

• Skander Beji, Solutions Consultant at Sunstice

• Colin van Baar, Supply Chain Planning Consultant at McCoy & Partners

Join us in Utrecht to exchange ideas with the supply chain community and discover how AI-driven planning can help your organisation strengthen collaboration, improve decision-making, and turn S&OP into a competitive advantage.

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