VIENNA, AUSTRIA | November 3, 2026 Orbico Group, a leading distribution and retail company across Central, Eastern and Southeastern Europe, has selected the Sunstice Platform for Supply Chain Planning and Revenue Growth Management to support the evolution of its demand and supply planning operations.
The project will be delivered in partnership with MCP Algorithm Factory, combining the Sunstice Platform with local implementation expertise to accelerate deployment and long-term value creation. The official project kickoff for its Demand & Supply Planning implementation took place in June in Bucharest, Romania, with the presence of Orbico Group and MCP’s key project stakeholders.
“This project marks a milestone in the digitalization of end-to-end planning for Orbico. For MCP, it’s a great opportunity to demonstrate our more than 20 years of expertise in implementing planning projects.”
Christoph Hansal, Head of Business Unit, MCP
The project marks a key step in Orbico Group’s strategy to modernize and harmonize its planning processes across markets, moving toward a more automated, connected, and collaborative approach to Demand and Supply Planning powered by Sunstice.
“Planning has become a strategic capability for distributors managing large, interconnected supply networks. By connecting demand and supply planning on a single platform, Orbico is building a planning foundation designed to adapt as conditions evolve while maintaining the control needed to deliver consistently high service levels. We are proud to support them on this transformation.”
Yacine Zeroual, Chief Executive Officer, Sunstice
By establishing a single planning foundation, the company aims to improve forecast accuracy, optimize replenishment, and support faster, more connected decision-making as its business continues to grow.
“Sunstice, together with MCP as the implementation partner, was selected based on the strong overall fit with our Demand & Supply Planning requirements, combining robust functional capabilities, a user-friendly and flexible solution, and a pragmatic implementation approach. Bringing demand and supply planning together on a single platform will help strengthen our planning processes across markets, improve forecast accuracy and replenishment, and enable faster, better-informed decisions. Through this partnership, we aim to build scalable planning capabilities that support operational efficiency and the high service levels our customers expect.”
Radoslav Minchev, Group Supply Transformation Director, Orbico Group
About Orbico Group
Founded in 1987 and headquartered in Zagreb, Croatia, Orbico Group is one of Europe’s leading distributors, with a presence in 55 countries. The Group provides integrated sales, distribution, logistics and marketing services, combining its international scale with strong local expertise. Its portfolio includes leading global brands across FMCG, beauty, professional care, sports and lifestyle, supported by long-term partnerships and a deep understanding of local market needs.
About MCP
MCP is a specialist in planning projects, from high-level planning to detailed scheduling. Beyond its partnerships with Opcenter APS and Sunstice, MCP also develops its own AI-based algorithms. Founded in 2007 by Christian Stiefsohn, the Vienna-based company has successfully implemented more than 300 planning projects across Europe.
About Sunstice
Sunstice helps organizations adapt and perform under permanent uncertainty across supply chain planning and revenue growth management. Built on Structured Agility™, its operating framework for planning in a world of permanent uncertainty, the Sunstice platform connects decisions across demand planning, supply planning, Integrated Business Planning, production scheduling, and revenue growth management. With more than 30 years of expertise and over 650 customers worldwide, Sunstice provides organizations with a planning foundation that enables continuous adaptation while maintaining control.
Press Contacts
Daniel Schrammel, MCP daniel.schrammel@mcp-alfa.com | +43 660 80 61 359
Renata Monteiro, Sunstice renata.monteiro@sunstice.com | +33 7 66 57 56 70
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