Use Case

Demand Forecasting & Scalable Supply Planning

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The Planning Challenge

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Founded in 2018, The INKEY List is a global skincare brand built around ingredient transparency and consumer education. The company rapidly expanded its product portfolio and international distribution, bringing more than 70 skincare products to major retailers and digital channels across over 40 countries.

This growth created a new operational challenge.

Frequent product launches, global retail partnerships, and rapidly evolving demand patterns required planning decisions across demand, supply, and inventory to remain synchronized across multiple markets and channels.

As the company scaled, traditional planning processes struggled to keep pace with the increasing complexity of its operations.

   

Results at a Glance

• +12% improvement in forecast accuracy

• Reduced last-minute production adjustments

• Leaner inventory levels across the network

• Stronger alignment between commercial and operational team

The Operational Environment

The INKEY List operates a fast-moving global beauty supply chain.

Its operations combine:

• Rapid product innovation and frequent launches

• Global distribution across retail and e-commerce channels

• Growing product portfolios and SKU complexity

In this environment, planning decisions directly affect product availability, inventory levels, and the brand’s ability to sustain global growth.

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The Transformation

The INKEY List partnered with Sunstice to build a connected planning environment linking demand forecasting, replenishment decisions, and supply planning.

By integrating commercial signals, operational constraints, and planning data into a unified system, the company improved visibility and coordination across its global operations.

This enabled planning to evolve from reactive coordination toward a more scalable and anticipatory decision process.

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Customer Perspective

“Forecast accuracy is up over 12% with Sunstice, and that’s not just a number on a slide. It means we’re finally seeing the future with more clarity.” “Planning is where your brand’s promises meet operational reality. Don’t leave it to spreadsheets.”

Guyle Wilson Senior Data Manager, The INKEY List