Revenue Growth Management (RGM)

Turn commercial decisions into profitable growth.

Connect planning, pricing, promotions, profitability, and assortment decisions on one foundation.

Sunstice Revenue Growth Management (RGM) helps organizations align commercial strategy and execution through six connected capabilities: Category Financial Planning, Trade Promotion Planning, Market Data, Pricing Strategy, Cost-to-Serve, and Assortment Planning.

Built on the Sunstice platform, RGM enables teams to balance growth, margin, and customer value through one connected decision framework.

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TRUSTED BY INDUSTRY LEADERS
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Why organizations trust Sunstice

30+
years of expertise
650+
clients
70%
10+ year clients
4.8/5
Gartner Peer Insights
Results that matter

Clarity In. Results Out.

Profitable outcomes that last

Growth becomes sustainable when pricing, promotions, assortment, customer investments, and service economics work together.

Sunstice RGM helps organizations improve commercial effectiveness by connecting category planning, pricing strategy, trade investments, cost-to-serve visibility, and assortment decisions. Teams gain a clearer view of profitability drivers and can act with confidence across customers, channels, and markets.

Alignment that speeds decisions

Commercial performance depends on coordinated decisions across Sales, Marketing, Finance, Category Management, and Supply Chain.

Sunstice provides a shared decision framework that connects commercial strategy, customer investments, profitability analysis, and execution. Teams work from the same data, evaluate trade-offs together, and move faster with greater confidence.

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SUNSTICE STRUCTURED AGILITY®

Structured Agility™ Capability Pillars Activated

Sunstice Structured Agility™ capability pillars define what planning and RGM must enable when uncertainty is permanent.

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Sunstice Structured Agility™ capability pillars define what planning and RGM must enable when uncertainty is permanent.

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Revenue Growth Management (RGM)

One platform. Six connected capabilities.

Commercial performance depends on a series of interconnected decisions.   
Sunstice RGM brings together six capabilities on a common data, analytics, and decision foundation.

CATEGORY FINANCIAL PLANNING

Connect category ambition and financial performance.

Sunstice Category Financial Planning helps organizations align category objectives, customer plans, and financial targets in one decision process.

Evaluate growth opportunities, simulate financial outcomes, and build plans that balance revenue, profitability, and market performance.

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TRADE PROMOTION PLANNING

Optimize promotions. Improve returns.

Sunstice Trade Promotion Planning helps organizations design, evaluate, and optimize promotional investments.

Teams can assess incrementality, compare scenarios, and improve trade spend effectiveness across customers and channels.

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portfolio and assortment management
MARKET DATA

Turn market signals into better decisions.

Sunstice Market Data provides a connected view of internal performance and external market dynamics.

By combining multiple data sources, teams gain a clearer understanding of category trends, customer performance, and competitive movements.

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PRICING STRATEGY

Price with confidence. Protect margin.

Sunstice Pricing Strategy helps organizations define pricing architecture, assess consumer willingness to pay, and manage price changes across customers and channels.

Teams gain the visibility needed to evaluate elasticity and balance competitiveness with profitability.

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COST-TO-SERVE

Understand profitability beyond revenue.

Sunstice Cost-to-Serve reveals the true economics of serving products, customers, and channels. Organizations can identify hidden costs, improve resource allocation, and make more informed commercial decisions.

By connecting RGM and S&OP decisions in one place, teams gain immediate visibility into the full cost impact of every commercial choice.

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ASSORTMENT PLANNING

The right products in the right places.

Sunstice Assortment Planning helps organizations optimize product portfolios and local assortments based on demand, profitability, and customer needs.

Drive growth by optimizing assortment and mix to strengthen consumer preference and focus investment where it creates the most value.

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Sunstice Integration
Integration

One flow. From data to action.

Connect your Supply Chain ecosystem effortlessly with secure APIs and ready-to-use connectors. 

  • ERPs – SAP S/4HANA, Oracle, NetSuite, Microsoft Dynamics 365, JDE, Infor, Sage
  • CRMs – Salesforce, Microsoft Dynamics 365, ServiceNow, HubSpot CRM, SugarCRM, Zoho CRM, SAP C4C, Oracle CX Cloud
  • PLMs – SAP PLM, Propel PLM, Enovia, Team Center
  • MES – SAP ME/MI, Apriso
  • Data & BI – Azure Data Lake, Databricks, Tableau, Power BI, Snowflake, Amazon Redshift, Google BigQuery 
  • REST/JSON APIs
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EXPLORE ALL OUR SUITES

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Integrated Business Planning 

One plan connecting strategy, operations, and finance.

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Sunstice Demand Planning
Demand Planning

Predict demand early. Act with confidence.

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Sunstice Supply Planning
Supply Planning

Balance cost, service, and resilience.

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Q&A

Frequently Asked Questions about Revenue Growth Management

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