Revenue Growth Management and supply chain planning have historically evolved separately. Commercial teams focused on pricing, promotions, and portfolio strategy, while operations teams managed supply constraints, production capacity, and service execution independently.

In today’s environment, this separation creates increasing risk.

Every pricing move, promotion, or assortment decision now carries operational and financial consequences. Growth, margin, and resilience must be managed simultaneously, while volatility, constrained supply, and execution pressure continue to intensify.

Organizations can no longer afford disconnected decision-making.

This session explores how leading companies are connecting RGM decisions with operational realities to improve execution quality, accelerate trade-offs, and increase performance predictability.

You will discover how connected planning enables organizations to:

• Align commercial decisions with supply and operational constraints  

• Evaluate trade-offs across growth, margin, and service before execution  

• Improve promotion and pricing execution under volatility  

• Increase visibility across demand, supply, and financial impacts  

• Move from reactive adjustments to deliberate orchestration  

The session will include concrete use cases and a live walkthrough of how these decisions are supported in practice through the Sunstice platform for Revenue Growth Management (RGM).

Built on the principles of Structured Agility™, the platform helps organizations connect decisions, trade-offs, and execution continuously under permanent uncertainty.