Use Case

‍Demand Planning & Forecast Collaboration

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The Planning Challenge

Medicom manufactures and distributes a wide range of disposable protective products used in healthcare, dental, industrial, and hygiene environments.

Across Europe, the company manages a complex supply chain that includes:

• More than 2,400 SKUs
• Multiple manufacturing and distribution sites
• B2B sales through specialized distributors
• Customers across healthcare, industry, and hygiene sectors

As the organization expanded, forecasting processes became increasingly complex.

Demand signals were fragmented across markets, and forecasting activities relied heavily on spreadsheets, making it difficult to maintain a consistent view of demand across departments.

Sales teams, supply chain planners, and finance teams needed a shared reference to guide production planning, procurement decisions, and inventory management.

At the same time, demand volatility across certain product categories created additional pressure on supply chain coordination.

To maintain service levels while controlling inventory exposure, Medicom needed to structure a collaborative demand planning process capable of aligning commercial and operational decisions.

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Results at a Glance

• +7 points improvement in forecast accuracy
• A single forecast shared across all departments
• Stronger alignment between sales, supply chain, and finance
• Improved visibility on demand across product families and markets

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The Transformation

Medicom partnered with Sunstice to structure and digitalize its demand planning process across European operations.

The organization first formalized a collaborative demand planning framework connecting sales, marketing, finance, and supply chain teams.

This process was then supported by the Sunstice platform, replacing spreadsheet-based forecasting with a centralized planning environment.

Today, demand forecasts are generated using statistical models and consolidated through a structured monthly planning cycle. The platform enables teams to:

• Consolidate demand forecasts across product families and markets
• Monitor forecast accuracy and performance indicators
• Identify demand deviations through automated alerts
• Align operational decisions across departments

Instead of fragmented forecasts maintained by different teams, the organization now operates with a single shared demand signal guiding planning decisions across the supply chain.

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Customer Perspective

‍“Demand planning gave us a single reference point for the entire organization. Today every department aligns its decisions on the same forecast.”
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Supply Chain Leadership Medicom Europe

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Structured Agility™ in Action

This transformation illustrates Structured Agility™, Sunstice’s operating framework for planning in environments of permanent uncertainty.

By structuring collaboration between sales, supply chain, and finance teams, Medicom created a planning system capable of anticipating demand variability and coordinating operational decisions more effectively.

Demand planning has evolved from a fragmented operational task into a strategic capability supporting supply chain resilience and business growth.