Beyond the Price Ladder: 4 Things Price Pack Architecture Unlocks in RGM

Promotions, price rises and SKU creep each pull your price ladder out of shape.

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Who should attend

• RGM and pricing leaders in CPG/FMCG who want more from their price pack architecture than price gaps

• Category and revenue management teams building promotion plans, mix targets and range reviews

• Commercial finance teams who need price, promotion and range pulling in the same direction

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What you will learn

In this 30-minute roundtable discussion, two RGM experts explore how Price Pack Architecture can help shape smarter decisions across four key areas:

1. Promotions: Set discount structures that protect your ladder instead of breaking it.

2. Mix: Steer mix from the architecture, not from the last price rise.

3. Assortment: Give every pack in your range a clear job.

4. SKU rationalisation: Spot the SKUs competing for the same shopper and the same occasion.