In a world marked by permanent uncertainty, geopolitical tensions, and the multiplication of sales channels, the supply chain can no longer be managed in silos. Performance no longer depends solely on the quality of planning or operational excellence: companies must be able to align anticipation, arbitration, customer promise, and operational execution in order to make faster, more consistent, and more adaptive decisions. 

At Sunstice, this conviction is at the heart of the Structured Agility™ vision: helping organizations evolve their planning decisions when conditions no longer stabilize. At Kbrw, it translates into a complementary requirement: being able to respond in real time to field realities, based on observed capacities, operational priorities, and the promise made to the customer. 

It is within this logic that Sunstice, a provider of supply chain planning and revenue growth management solutions designed for a world of permanent uncertainty, and Kbrw, a specialist in real-time supply chain flow orchestration, are announcing a partnership that aims to bridge more closely planning and execution within a continuous decision loop. 

Bringing planning, field operations, and execution toge ther 

For a long time, companies thought of planning on one side and execution on the other. But in supply chains that are increasingly volatile, interconnected, and demanding, this separation is showing its limits. Plans become obsolete more quickly, while field realities evolve faster than recalculation cycles. 

The partnership between Sunstice and Kbrw aims to create stronger continuity between: 

• the planning logic, 

• signals from field realities, 

• and decisions made throughout execution. 

At the heart of this approach lies a simple idea: execution must not only apply the plan, it must also enrich it. 

Events detected during execution, including demand variations, capacity tensions, supply lead time deviations, recurring stockouts, manual arbitrations, or operational constraints, can be captured, structured, and fed back into planning. These signals then help enrich forecasting models, replenishment calculations, priorities, and constraints. 

In return, Sunstice sends back updated decisions, including scenarios, target stock levels, quotas, constraints, priorities, or adjusted plans, which Kbrw uses to drive execution in real time. 

Agentic AI strengthens this decision loop 

This partnership is part of the broader evolution of supply chain architectures toward agentic AI. Sunstice's Helios™ agents and Kbrw's agents interact to more tightly connect planning and execution. 

Kbrw's optimization agents detect field signals, deviations, and execution events in real time. Sunstice's Helios agents leverage these signals to enrich analysis, adjust planning models, recalculate priorities, and propose new scenarios. Kbrw's arbitration and automation agents then identify the best strategy to apply these new scenarios in real-time execution. This agentic loop accelerates the flow of information, better synchronizes decisions, and enhances responsiveness across the entire supply chain. 

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Tangible benefits for businesses 

By more closely aligning strategic planning and operational execution, the partnership enables companies to: 

• detect deviations between plan and reality earlier, 

• react more quickly when conditions change, 

• better synchronize decisions across planning horizons and execution levels, 

• better arbitrate between service, inventory, cost, and actual execution, 

• better fulfill the customer promise and improve SLAs, 

• reduce stockouts and manual arbitrations, 

• strengthen customer satisfaction and NPS, 

• better control inventory, cost-to-serve, and resilience. 

"In a world of permanent uncertainty, the value of planning is no longer measured solely by the quality of the plan, but by its ability to remain relevant when it meets reality. With Kbrw, we want to more closely connect anticipation, arbitration, and execution, in order to create a continuous decision loop between strategic planning and field operations. This partnership naturally extends our vision of a more adaptive, more synchronized, and more resilient supply chain." 

Yacine Zeroual, CEO, Sunstice 

"This partnership with Sunstice represents a major milestone in our vision of a smarter, more agile, and anti-fragile supply chain. By combining Sunstice's planning capabilities with Kbrw's real-time orchestration and execution platform, we enable our clients to anticipate, decide, and act in real time to sustainably improve their operational performance, customer promise, and ability to respond to disruptions."

 Philippe Romano, CEO, Kbrw