Use Case

Demand Planning & Seasonal Inventory Management

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The Planning Challenge

Wonderbox is a European leader in experiential gift boxes offering curated experiences such as travel, gastronomy, wellness, and leisure activities. These products are distributed across multiple channels including:

• Major retail chains
• E-commerce platforms
• Corporate gifting programs
• Specialty retail stores

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While the experience itself is redeemed digitally, the gift boxes are physical products that must be forecasted, produced, and distributed through retail networks.

Demand patterns are highly seasonal and concentrated around key commercial moments such as:

• Christmas and year-end holidays
• Valentine’s Day
• Mother’s Day and Father’s Day
• Major retail promotional campaigns

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These demand peaks create strong volatility across the supply chain.

Forecasting errors during peak periods can lead either to stock shortages that limit sales or excess inventory after seasonal campaigns.

To manage this complexity, Wonderbox needed a planning system capable of aligning marketing campaigns, demand forecasts, and distribution decisions across its retail network.

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Results at a Glance

• Improved anticipation of seasonal demand peaks
• Stronger coordination between marketing campaigns and supply chain planning
• Better product availability across retail channels
• Reduced risk of stock shortages during peak sales periods

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The Transformation

Wonderbox implemented the Sunstice platform to structure demand planning and improve visibility across its supply chain.

Using Sunstice Demand Planning and Distribution Resource Planning, the company introduced a collaborative planning framework connecting marketing, sales, and supply chain teams.

Demand forecasts now incorporate key business drivers such as:

• Seasonal events and holidays
• Promotional campaigns
• Retail distribution plans
• Historical demand patterns

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These forecasts are translated into inventory allocation and distribution decisions across warehouses and retail channels.

Planning teams can anticipate demand peaks earlier and ensure product availability during the most critical commercial periods.

The company moved from reactive inventory management to proactive demand orchestration.

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Customer Perspective

“Seasonality and promotional campaigns create strong demand peaks in our business. With Sunstice Demand Planning, we can anticipate these variations and align product availability with our commercial strategy.”

Supply Chain Leadership
Wonderbox

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Structured Agility™ in Action

This transformation illustrates Structured Agility™, Sunstice’s operating framework for planning in environments of permanent uncertainty.

By integrating marketing, demand planning, and distribution decisions into a unified system, Wonderbox strengthened its ability to manage seasonal demand volatility while maintaining operational control.

Planning has evolved from reactive adjustments to coordinated orchestration across commercial and supply chain teams.