Use Case

Multi-site Supply Network Orchestration & Demand-Driven Production Planning

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The Planning Challenge

Paulaner is one of Germany’s leading brewery groups, producing more than 9.3 million hectoliters annually across a portfolio of over 200 beers and 20 brands, distributed in more than 70 international markets.

Managing operations at this scale requires coordinating production, packaging, and distribution across a complex brewery network.

Beverage supply chains operate under strong structural constraints.

Demand fluctuates with seasonality, promotions, and large public events, while brewing processes introduce long lead times and capacity limitations. These dynamics make it difficult to balance service levels, inventory exposure, and operational efficiency.

As Paulaner expanded internationally, traditional site-based planning approaches became increasingly difficult to manage.

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Results at a Glance

• Increased planning flexibility across brewery sites
• Lower inventory levels at distribution centers
• Improved coordination between sales and operations
• Greater visibility across network planning decisions

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The Operational Environment

Paulaner operates a multi-site brewery network supplying both domestic and international markets.

Its supply chain combines:

• Multiple brewery production sites
• Large brand and product portfolios
• Seasonal demand peaks driven by promotions and events

Coordinating production and distribution across this network requires planning decisions that consider the entire supply chain rather than individual facilities.

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The Transformation

Paulaner partnered with Sunstice to modernize its supply chain planning processes across demand and supply operations.

By connecting demand forecasting, production planning, and network optimization into a unified planning environment, the company improved how decisions are coordinated across its brewery network.

This enabled more flexible responses to demand shifts and operational constraints.

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Customer Perspective

“The Sunstice Platform for Supply Chain Planning ensures that our diverse brands work harmoniously within unified processes, guaranteeing continuous success.”

Michael Huber
Supply Chain Transformation Lead, Paulaner

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Structured Agility™ in Action

Paulaner’s transformation illustrates Structured Agility™, Sunstice’s operating framework for planning in environments of permanent volatility.

By improving how demand signals, production planning, and supply network decisions interact, Paulaner gained greater flexibility across its multi-site operations.

Planning decisions can now adapt more quickly to changing market conditions while maintaining operational coordination across the entire brewery network.