Use Case

Global Demand Planning & Forecast Segmentation

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The Planning Challenge

L’Oréal operates one of the world’s most complex beauty supply chains, with products distributed across 150 countries and a portfolio spanning multiple divisions and hundreds of brands.

Within the Luxury Division, demand planners produce monthly 18-month forecasts at SKU and country level, coordinating forecasts with marketing, finance, supply chain, and commercial teams.

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Several factors increase forecasting complexity:

• Rapid shifts in consumer behavior across markets
• Growing influence of e-commerce channels
• Large global product portfolios and frequent product launches
• Significant demand variability across countries and brands

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In this environment, forecasting accuracy and planning agility are essential to maintain service levels and support business performance.

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Results at a Glance

• Improved forecast visibility across global markets
• More reliable forecasting at SKU and country level
• Better alignment between commercial forecasts and supply planning
• Increased planner focus on product launches and campaigns

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The Operational Environment

L’Oréal’s demand planning process sits at the center of the company’s commercial and operational ecosystem.

Each month, demand planners must provide a shared and reliable vision of future sales, ensuring alignment across finance, marketing, and supply chain teams.

At the same time, forecasts must reflect both distributor demand and end-consumer behavior across highly diverse markets.

Managing this complexity requires planning systems capable of integrating multiple demand signals while supporting collaboration across global teams.

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The Transformation

L’Oréal strengthened its demand planning capabilities using the Sunstice platform.

By combining statistical forecasting, demand segmentation, and collaborative planning processes, the organization created a more structured and scalable forecasting model.

Demand forecasts are now segmented according to business importance, enabling planners to apply different modeling strategies depending on the scale and volatility of demand.

This approach improves forecast reliability while allowing planners to focus their attention on the most impactful demand segments.

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Customer Perspective

“Sunstice Demand planning provides a shared and realistic vision of future sales across the organization. It is a critical input for financial planning and supply chain coordination."

Demand Planning Leader
L’Oréal Luxury Division

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Structured Agility™ in Action

L’Oréal’s demand planning transformation illustrates Structured Agility™, Sunstice’s operating framework for planning in environments of high market volatility.

By improving how demand signals are analyzed, segmented, and integrated into planning decisions, the company strengthened its ability to anticipate demand evolution and coordinate operations across global markets.

Planning becomes a structured capability capable of supporting both operational stability and long-term growth.