Trade promotion has never been more important, or more difficult to control.

Promotions shape demand, influence service levels, and directly affect margin. But in a world of permanent uncertainty, promotion decisions cannot rely on static calendars, disconnected processes, or last year’s assumptions. Teams must constantly arbitrate between growth, profitability, service, and portfolio impact, often under pressure and with limited visibility.

This webinar will explore how organizations can bring more structure and agility to trade promotion management. Starting from the questions leaders should be able to answer every day, we will show how to identify the promotions that matter most right now, distinguish true innovation from repetition, understand which promotions are genuinely profitable, and measure the portfolio effects behind apparent success, including cannibalization.

Through concrete examples, we will show how better-connected promotion decisions help organizations improve accuracy, protect service, and steer trade promotion with greater control. Because in permanent uncertainty, promotion performance does not come from reacting faster alone. It comes from making decisions that are structured, connected, and designed to evolve.

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What you will learn

• How to identify the promotions that matter most now and assess their in-store performance  

• How to separate genuine innovation from repeated promotional patterns  

• How to evaluate which promotions create profitable growth and which erode value  

• How to understand portfolio impact, including cannibalization across products  

• How more structured, connected decision-making can improve service, accuracy, and control

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Register now to see how Sunstice helps teams make promotion decisions with greater clarity, control, and profitability.