Use Case

Global Demand Planning & Inventory Optimization

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The Planning Challenge

A global producer of nutritional additives for animal feed operates a complex supply chain serving thousands of customers across multiple continents.

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The company manufactures ingredients used in livestock nutrition for poultry, swine, cattle, and aquaculture markets.

Its supply chain includes:

• 15 manufacturing plants worldwide
• Multiple outsourced production partners
• Global distribution hubs in Europe and North America
• Regional distribution centers serving global markets

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As the company expanded internationally and diversified its product portfolio, planning complexity increased dramatically.

Originally focused on a small number of products, the organization expanded to manage more than 1,500 SKUs across multiple business units and global regions.

At the same time, forecasting processes remained fragmented across regions and largely dependent on spreadsheets.

Production teams required reliable demand visibility up to six months ahead, but forecasts were often inconsistent and difficult to consolidate globally.

To support its growth strategy while controlling working capital, the company needed a structured and collaborative planning system capable of aligning global demand signals with production and inventory decisions.

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Results at a Glance

• Forecast accuracy target of 75% globally
• 20% productivity improvement in forecasting activities
• Global collaboration across 200+ planning stakeholders
• Improved visibility on demand and inventory across regions

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The Transformation

The organization launched a global supply chain digitalization program designed to standardize planning processes and improve forecasting capabilities.

As part of this transformation, it implemented Sunstice Demand Planning as the foundation of a new global planning framework.

Demand planning became the starting point of a redesigned SIOP (Sales, Inventory, and Operations Planning) process connecting regional sales teams, strategic business units, and global supply chain leadership.

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More than 200 stakeholders worldwide now contribute to the collaborative forecasting process.

Instead of fragmented regional forecasts, the company now operates with a unified planning environment that integrates:

• Statistical forecasting models
• Collaborative forecast validation workflows
• Global KPI monitoring
• Structured monthly demand review cycles

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This transformation enabled the organization to move from spreadsheet-based forecasting to a structured, data-driven planning system aligned with production and inventory decisions.

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Customer Perspective

“Implementing Sunstice Demand Planning allowed us to transform a fragmented forecasting process into a structured global planning system. Today hundreds of stakeholders collaborate on a single forecast that supports our production planning and global growth strategy.”

Global Supply Chain Leadership
Global Animal Nutrition Company

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Structured Agility™ in Action

This transformation illustrates Structured Agility™, Sunstice’s operating framework for planning in environments of permanent complexity.

By integrating forecasting processes across regions, business units, and supply chain teams, the company created a global planning system capable of supporting rapid business growth while maintaining operational control.

Demand planning is no longer a fragmented operational task.

It has become a strategic capability enabling the organization to balance growth, service performance, and working capital efficiency.