Optimize promotions by account, banner, and channel with AI-assisted trade promotion optimization (TPO). Hold a global strategy while adapting depth, timing, and mechanics locally, always within policy and profitability guardrails.

Separate uplift from baseline, surface cannibalization and leakage, and quantify retailer margin. Fund events that create value across the profit and loss (P&L).

Clone the plan, test mechanics, timing, and bundles. Compare return on investment (ROI), volume, mix, and price realization. Approve the winner with version control.

Policy rules for depth, frequency, and Price-Pack Architecture (PPA). Exception cockpit flags risk before it hits the shelf; actions route to owners with due dates.

Plan-versus-actual with clear causal factors captured. Capture lessons and promote top mechanics to reusable playbooks.

A model that unifies products, packs, customers, and terms scaling globally without ripping out what works.