Promotion Management

Shape demand without disruption.

Simulate each promotion before launch (uplift, cannibalization, and margin) then translate it into a realistic shipment profile. Commit trade spend with clarity, execute with control, and learn fast for the next cycle.

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Promotion Management
TRUSTED BY INDUSTRY LEADERS
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Why organizations trust Sunstice

30+
years of expertise
650+
clients
70%
10+ year clients
4.8/5
Gartner Peer Insights
Results that matter

Turn promotions into a continuous performance lever

Choose the best method before you spend

With Sunstice Promotion Management, compare promo scenarios fast: timing, depth, assortment, uplift, cannibalization, and margin impact. Align Marketing, Sales, and Supply on one decision, so you commit budget with confidence, not assumptions.

Execute smoothly, then improve each cycle

Convert each event into a credible shipment and delivery profile. Track results versus plan, capture learnings, and refine the next cycle, so ROI improves, surprises drop, and service stays protected.

SUNSTICE STRUCTURED AGILITY®

Piliers de capacité de Structured Agility™ activés

Les piliers des capacités de Sunstice Structured Agility™ définissent ce que la planification et la RGM doivent permettre lorsque l'incertitude est permanente.

Découvrez Sunstice Structured Agility®

Les piliers des capacités de Sunstice Structured Agility™ définissent ce que la planification et la RGM doivent permettre lorsque l'incertitude est permanente.

Découvrez Sunstice Structured Agility®
Key Features

Plan, optimize, and learn. Without losing control.

Evaluation
Promotion impact simulation

Simulate each promotion before launch to quantify expected uplift, volume, and margin using AI-based demand forecasting. Compare event designs and trade-offs clearly, align stakeholders faster, and commit trade spend with confidence.

Attribution
Cannibalization & substitution visibility

Measure what demand a promotion truly adds versus what it shifts. Quantify cannibalization and substitution across products, channels, or locations to avoid misleading lift and protect profitability.

Decision
ROI- and service-driven scenario selection

Compare scenarios side by side: mechanics, budget, uplift, margin, and constraints. Select the option that fits your objectives and capacity, and move from intuition to structured, traceable decisions.

Accountability
Transparent drivers & governed decisions

See the drivers behind recommendations and keep the ability to validate, adjust, or override. Automation accelerates analysis and scenario comparison, and your teams stay accountable for the final promotion plan.

Fulfillment
Executable shipment & delivery profiles

Convert promotional demand into time-phased shipment and delivery profiles Supply can execute. Reduce stock-outs, excess, and last-minute expediting driven by unrealistic curves or timing assumptions.

Retrospective
Post-event learning with AI Agents

Analyze promo results versus plan, capture root causes, and feed learnings into future scenarios using machine learning in demand forecasting. Thanks to our AI Agents-powered Sunstice platform, planners explore drivers, investigate exceptions, and speed up post-event learning, with full governance.

Impacts

Turn promotions into controlled, value-driven decisions

Quantified uplift, margin, and cannibalization.
One promotion plan, executable by Supply.
Compare scenarios and commit with confidence.
Every promotion improves the next cycle.
Sunstice Integration
Integration

One flow. From data to action.

Connect your Supply Chain ecosystem effortlessly with secure APIs and ready-to-use connectors. 

  • ERPs – SAP S/4HANA, Oracle, NetSuite, Microsoft Dynamics 365, JDE, Infor, Sage
  • CRMs – Salesforce, Microsoft Dynamics 365, ServiceNow, HubSpot CRM, SugarCRM, Zoho CRM, SAP C4C, Oracle CX Cloud
  • PLMs – SAP PLM, Propel PLM, Enovia, Team Center
  • MES – SAP ME/MI, Apriso
  • Data & BI – Azure Data Lake, Databricks, Tableau, Power BI, Snowflake, Amazon Redshift, Google BigQuery 
  • REST/JSON APIs
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